Commercial Photography | Overview of Genres

Commercial Photography includes many different photographic approaches, including Advertising Photography, Product Photography, Architecture and Interiors, Lifestyle Photography, Corporate Head Shots and Environmental Portraiture and even Art Reproduction. Although it may encompass a wide variety of photographic genres, commercial photography shares a main objective: to sell a product to a pre-determined target market. The word “product” in this context refers to not only an actual product, but also includes other marketable features like a service, experience, place or even a person.

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Tips for shooting a stunning Self-Tape

A self-tape is an audition that the actor films on their own and delivers electronically to their agent to be sent on to the casting director upon approval. Your agent will provide you with the sides, instructions and a deadline. It is then up to you to film, edit, and return it to them on time. 

These days, self-tapes are not only used for casting talent, but may even be utilised as the actual footage in a production. That is why capturing quality video is so important. It will give you an advantage over your competition.

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Marketing in Uncertain Times

The last few weeks have taught us something interesting. The knee-jerk reaction of many companies is to save revenue by cutting marketing spend. Not only did we experience this first-hand, but we also bore witness to this response bringing print media to its knees. In the past week South Africa has seen the withdrawal from magazine publishing from two of its biggest media houses, Caxton and Associated Media Press. Clearly, this is detrimental to the supply chain. But how does it affect the brand cutting advertising? After all, I had done the same, putting a pause on my online marketing expenditures. So, I decided to do more research on why you should keep marketing in uncertain times.

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Portraiture | Overview of Genres

Portrait photography is focused on capturing the essence of the sitter as the subject matter. Traditionally, portraiture involves the subject in eye contact with the viewer of the image. However, contemporary portraits can reveal a great deal about the subject through different perspectives; down-turned or closed eyes, a rear view or silhouette and even includes self-portraits. In this article we will look at conceptual portraiture, model portfolios, celebrity portraiture for musicians, actors, artist and dancers, and pet portraiture.

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Dark Beauty Fashion Collaboration

We are excited to reveal our dark beauty inspired fashion story, Abdication, in collaboration with fashion designer Immagika, accessory designer and make-up artist Image Alchemy and Sunshine Co. Abdication explores the concept of releasing oneself from ritual and expectation to become more than just a stereotype. It is a story of inner struggle. The editorial is accompanied by a short film to visually bring to life the concept of Abdication.

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Fashion Photography | Overview of Genres

Fashion Photography is a genre of photography devoted to the display of clothing, fashion accessories and beauty products as seen in advertisements or fashion magazines. Commercial fashion photography can be broken down into various sub-genres, depending on the purpose of the marketing. These include advertising campaigns, lookbooks, catalogue, editorials and now also the fashion film. In this article we will explain each category and its applications. Ideally, you should have all of these marketing materials available to promote your brand.

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Services | Photography, Design & Motion

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Natalie Field Photography has expanded its core services to include photography, design and motion for a digital experience that can be applied to commercial advertising campaigns, catalogues, social content and more.


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New website inspired by Minimalism

A New Year = A New You

I am not going to get into the history of Minimalism and Art, but rather the Art of Living. This December I took a 30-day hiatus to reboot and revamp. Truly, I only started what I hope will become a practice. Of taking only what I need. As I reduce, reuse and recycle… in that order.

In this post I will share what Minimalism means to me after putting together my first solo show Human.Nature. And how I have applied these principles to the new and improved website.

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2018 Photography Project Highlights

This year we were interviewed by Art Africa, Outdoor Photo and Being Freelance. And saw our work published in magazines like House and Leisure, Vision Magazine and Creative Feel. We worked on campaigns for both established and new clients; utilizing our talents in art direction, photography, retouching, moving images and design to create unique narratives for their products. To celebrate our success, we would like to share highlights from our 2018 photography projects!

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Human.Nature | Solo Exhibition | Berman Contemporary

The story of our universe begins with a singularity. Due to some inconceivable force, space expanded, and matter formed. The stars, the earth, oceans, animals and even our bodies, are all made from this matter that has existed since the beginning of time. The dictionary has a term for this collective: NATURE.

We are, quite literally, stardust.Read More

Cyanotype | Creating Botanical Prints with Alternative Printing Process

Creating Botanical Prints with the Traditional Printing Process of Cyanotype. I finally made the leap back to my photographic roots and joined traditional print enthusiast Janus Boshoff for workshop on the Cyanotype process at the Alternative Print Workshop. This process uses light sensitive metal salts and the sun to create photographic “blueprints” of objects.

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Vanguard Alta Rise 45 | Product Review

If you love travelling and photography as much as I do (who doesn’t), I’m sure you have come upon the dilemma of how much you can hike with. You want to travel light, so that your outing doesn’t become hard work, yet want to be prepared to bring your creativity to life. The Vanguard Alta Rise 45 might just be the bag for the occasion.Read More

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