Commercial Photography includes many different photographic approaches, including Advertising Photography, Product Photography, Architecture and Interiors, Lifestyle Photography, Corporate Head Shots and Environmental Portraiture and even Art Reproduction. Although it may encompass a wide variety of photographic genres, commercial photography shares a main objective: to sell a product to a pre-determined target market. The word “product” in this context refers to not only an actual product, but also includes other marketable features like a service, experience, place or even a person.

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