Fish & Field brand launch with Corporate Identity Design from Natalie Field Photography!

Today is the launch of Fish & Field Biokineticists’ new branding; complete with logo, business cards, letterhead, e-mail signature and website created by the team at Natalie Field Photography!

We worked closely with Nicole Fish and Jenna-Lee Field to create a brand in line with their field: health and fitness. Fish & Field offers both land-based biokinetic- and aqua-therapy, and it made sense to translate these services into wordplay around their surnames of Fish & Field. The logo illustrates the two F’s back-to-back, creating a tree symbolizing the land-based therapy (Field), with the font encapsulated by water to refer to the aqua-therapy (Fish). This combination also creates a balance indicative of the full body experience the patient receives when treated with both techniques. Naturally we worked with water and earth tones to emphasize the concept.Fish & Field_Client.cdr

The logo has been applied to various marketing tools, including business cards, letterheads and email signatures. Elements of the water  have been re-appropriated to pull the theme through on the various applications. We also provided proof of concept to show how the logo could be applied to signage.Fish & Field_Client.cdr

Fish & Field_Client.cdrI spent time at their premises at San Sereno and Off Nicol respectively to capture images of the facilities, equipment and team for the website and marketing materials.
Fish&Field (3) copy_WEB Fish&Field (2) copy_WEB

Finally it all came together during the web developement stage, below a few excerpts from the pages. To see more you can visit the site at Fish & Field !



Photography & Retouching | Natalie Field
Graphic Design | Matthew Harvey
Web Developement | Natalie Field

For an all encompassing experience have your brand developed by Natalie Field Photography. Please direct your query to